Yes, some people love PBR. I haven't had a drop in almost a year but Bud was my go to for cheap beer.

I gotta hand it to the Pabst brand though -- their marketing has been very successful in breathing new life into the brand.

Indeed, an odd collaboration but surely it's an attempt at promoting Rad to a younger crowd as someone else mentioned. The FB group seems to be frequented most by the AARP folks and if the bikes help them be more active, great! I bought mine to serve somewhat as a car replacement.